1.. Conduct a Google search for (a) MBA programs and (b) vacation (holiday) resorts. Examine two or...

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1.. Conduct a Google search for

(a) MBA programs and

(b) vacation (holiday) resorts.

Examine two or three contextual ads triggered by your searches. What are they doing right, and what can be improved?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 27, 2024 03:01 AM

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1.. Conduct a Google search for (a) MBA programs and (b) vacation (holiday) resorts. Examine two or three contextual ads triggered by your searches. What are they doing right, and what can be...
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1.. Conduct a Google search for (a) MBA programs and (b) vacation (holiday) resorts. Examine two or...

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Services Marketing People, Technology, Strategy

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