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ourecerved no credit for this question in the previous attempt View previous atte 2 The Impact of the External Marketing Environment 14.28 points 032136 eBook

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ourecerved no credit for this question in the previous attempt View previous atte 2 The Impact of the External Marketing Environment 14.28 points 032136 eBook Print References Assume that you went to work as a marketing consultant to several large organizations. The marketing decisions you advise the organizations to make on products, pricing, promotion, and place are impacted by the external marketing environment. It is important that you understand the major external environmental factors and potential developments that can arise from each. Unforeseen developments external to the firm can directly impact the success of its marketing strategy. For this reason, marketing professionals continually scan and analyze the external environment. There are six major external factors that influence the firm's marketing environment: economic, demographic, sociocultural, political, legal, and technological. Each of these factors can occur based on domestic or global events, and it is important to understand how forces outside the marketing department's control can impact decisions the firm must make. Match the development that is outside the control of major companies with the correct category of the external marketing environment

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