Out of Elon Musk, Jimmy Falon, Cardi B, or Kelly Clarkson, who would you use to endorse Diet Pepsi in attempts to reach the teen population between 12-19? Why have you decided upon this celebrity? How does this celebrity align to the new target market?

Now, which media channels would you use to reach the particular target market with this your selected celebrity endorser? How would you get your celebrity to actually endorse the product, based upon the discussion board introduction?