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Over the years, there has been a strong debate on the justification for the need for marketing in the healthcare sector. Using relevant examples discuss

Over the years, there has been a strong debate on the justification for the need for marketing in the healthcare sector. Using relevant examples discuss Five (5) key justifications in support of the need for marketing in the healthcare sector

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Recommended Textbook for

Leading Strategic Change In An Era Of Healthcare Transformation

Authors: Jim Austin ,Judith Bentkover ,Laurence Chait

1st Edition

3319808826, 978-3319808826

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