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Build the ideal market segment forNespresso's Creatista Plus machine . Include only the most relevant Demographics, Geographics, Behavioristics, Psychographics, and Benefits Sought for this segment.

Build the ideal market segment forNespresso'sCreatista Plus machine. Include only the most relevant Demographics, Geographics, Behavioristics, Psychographics, and Benefits Sought for this segment. Explain each of your decisions. (This doesn't need to be a visual persona...a formatted list is fine).

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