Overall, what is the major disadvantage associated with the use of public relations and publicity? A It
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Overall, what is the major disadvantage associated with the use of public relations and publicity?
A It is difficult to measure its success.
B Few, if any, customers pay attention to public relations messages.
C Most people find it to be less credible than advertising.
D The firm has limited control over how the public relations message will be delivered or interpreted.
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