What are the factors affecting the intensity of rivalry in the industry in which your

company is competing? Use Figure $3\mathrm{.}4$ ?and the accompanying discussion to help

you in pinpointing the specific factors most affecting competitive intensity. Would

you characterize the rivalry and jockeying for better market position, increased

sales, and market share among the companies in your industry as fierce, very

strong, strong, moderate, or relatively weak? Why