Overview Prepare a 4-6 page, double-spaced, type-written paper that analyzes a company of your choosing based on the criteria described below. Please use 1 margins, text should be left justified, and use 11- or 12-point font. All references should be cited using APA formatting and your paper should include in-text citations and a works cited page. The works cited page does not count in the page limit.

Follow the points outlined below to complete your assignment: 1. Select a public company (one that is traded on the stock exchange) or a small business and use that company as the topic of your analysis. If you choose a small business make sure you can access enough information, including financial information, to develop a response to each section.

2. Research the company using the internet, public records, and/or personal experience to address the points in each of the following sections listed in #3.

3. Develop a well-rounded analysis of the following business elements of the company. Format your paper with the following headings:

a. Business Background Identify the business, describe its business purpose, and include background information about the company, such as its mission statement, major events in its history, and its philosophy for operating. The goal is to provide enough information, so you give a good snapshot of the company.

b. Workplace Environment Workplace Environment identify characteristics that describe the culture of organization, including the workforce, sustainable business operations, and management. This section may contain information about workforce diversity, training, opportunities for promotion, and professional development, as well as managements approach to aligning the organizations operations with its values. Not all items listed here need to be addressed, and you can be creative in how culture, workforce, and management are addressed. Examples can be an effective way of describing these components of a business. Discuss how the topics and functions you present match or mismatch the companys overall philosophy you described in the background section.

c. Marketing Mix Describe the marketing mix: product, place, price, and promotion and provide information about each P, then provide a well thought out discussion and analysis of how each of these points support each other, match the target market, and what may need to change in response to external factors.

d. Financial Indicators Identify financial goals and performance for profitability and growth. Review the companys income statement and balance sheet and other financial indicators such as stock price and provide your observations about the performance of the company.

e. Conclusions/Recommendations Based on your analysis of the company, discuss what they are doing well and what you would recommend changing and why. Be sure to include specific reasons why you have come to the conclusions you have for both what is being done well and what you recommend changing.