Overview: This assessment requires students to act as senior leaders at an automotive dealership undergoing a digital transformation. The dealership is introducing digital showrooms, online car customisation tools, AI for customer service, and IoT for vehicle maintenance alerts. Students must develop a comprehensive report that addresses the following key areas: 1. Opportunity Identification in the Digital Economy: Analyze the new opportunities presented by digital innovations specific to the automotive dealership. 2. Leadership Characteristics in the Digital Economy: Discuss the leadership qualities necessary to successfully implement these digital initiatives, focusing on how these characteristics differ from traditional leadership models. 3. Ethical Leadership and Leading Self: Outline how a leader should ethically guide the organisation through these changes, including the role of self-leadership in ensuring ethical practices and decision-making. Report Structure: 1. Introduction: Overview of the digital economy and its impact on the automotive industry. 2. Opportunity Analysis: Detailed analysis of new opportunities due to digital showrooms, online customisation, AI, and IoT. 3. Leadership in Digital Transformation: Exploration of crucial leadership traits essential for digital transformation in the automotive dealership. 4. Ethical Leadership and Self-Management: Discussion on ethical leadership in the context of digital changes and the importance of self-leadership. 5