Own Company (made-up): Eco Fashion is a sustainable fashion boutique that offers a wide range of products that have a low ecological impact such as casual and formal wear, footwear, accessories, and bags.

Its USP is utlising crowdfunding in creating new products that are eco-friendly where the firm immediately shows the customers why crowdfunding is an advantage and some of its benefits are:

- Saves 25% for pre-orders

- 10% discount on selected products

- As well as having a sustainable procedure in manufacturing, crowdfunding also helps in making the business more environmentally friendly

Do the following:

1. Goods/services portfolio (in the form of using Kotlers product level model)

2. Include some relevant retail trends with references

3. Create a Customer Persona - Profiling (2 examples of people) this should include the ff:

- Profile (what is their demographic, socio-economic, and geographic)

- Psychographic (what is their lifestyle and personality)

- Behavioural (what is their purchase occasion, benefits sought, usage (heavy half), purchase behaviour, perception and beliefs)