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oyota marketed its RAV 4 hybrid model to a distinct segment of consumers as an adventurous, sporty hybrid that stands out as being uniquely different

oyota marketed its RAV

4

hybrid model to a distinct segment of consumers as an adventurous, sporty hybrid that stands out as being uniquely different from other hybrid models. This is an example of

market positioning.

a mission statement

a strategic business unit.

product placement.

a situation analysis.

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