P l ' \"Let's consider the decision support system that Land's End has tens of millions of names in its fusiomer database. it sells a wide range of women's. men's, and children's clothing, as well as various household wares. To match the right customer with the catalog. Land's End has identied 20 different specialty target markets. Customers in these target markets receive catalogs of merchandise that they are likely to buy. saving Lands' End the expense of sending catalogs of all products to all 20 million customers. To predict customer demand. Lands' End needs to continuously monitor buying trends. And to meet that demand. Lands' End must accurately forecast sales |evels.\"--How can Land's End accomplish these goals using the concept of components of a D88