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P5. Produce a media plan for Red Bull that includes recommendations and rationale for selected media activities that meet budgetary requirements and objectives of a
P5. Produce a media plan for Red Bull that includes recommendations and rationale for selected media activities that meet budgetary requirements and objectives of a marketing campaign brief
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Step: 1
Media Plan for Red Bull Marketing Campaign Campaign Objectives Increase brand awareness by 20 among the target audience Drive a 15 increase in product ...
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Contemporary Advertising And Integrated Marketing Communications
Authors: William Arens, Michael Weigold, Christian Arens
13th Edition
0073530034, 978-0073530031
