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Pacific Restoration Co . has a chain of stores that rents construction equipment and also sells the Hercules brand of power tools. Hercules has offered
Pacific Restoration Co has a chain of stores that rents construction equipment and also sells the Hercules brand of power tools. Hercules has offered to pay percent of the advertising cost if Pacific Restoration Co will run a magazine ad in Professional Remodeler featuring Hercules power tools. What type of advertising is Hercules suggesting Pacific Restoration Co use?
Multiple Choice
vertical advertising
cooperative advertising
horizontal advertising
a franchise promotion
a strategic promotion
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Accounting Information Systems
Authors: George H Bodnar, William S Hopwood
10th Edition
013609712X, 978-0136097129
