Page 2 6. 1D. The introduction of a new product to the market using market-penetration pricing is most likely to be successful when: a. the unit costs of producing a small volume of the product are high b. there must be no existing demand for the product c. the market is highly price sensitive d. the high price communicates nothing to the potential buyers e. competitors are not attracted to the market because there is no profit motivation When introduced in the late ls, handheld calculators had an instant huge demand. People were eager to buy these gadgets that could add, subtractII multiply, and divide at the push of a button. These simple calculators were initially priced.at around 52GB. The manufacturer of this first calculators was obviously using a pricing strategy. a. cost-oriented . market-skimming valueoriented market-penetration . product-quality leadership I'DQI'JU' A market segment has a large number of buyers. High initial price does not attract competitors to the market, but it communicates superior product image. In this segment a is the best strategy. a. market-skimming pricing b. product quality leadership c. maximum current revenue d. market-penetration pricing e. maximum sales growth Southwest Airlines has set its ticket prices lower than anyone else's prices. It operates in a market that is highly price sensitive and.one in which low prices stimulate market growth. Its costs have fallen as it has become more efficient at providing airplane service to its customers. Southwest.hirline is using a pricing strategy. a. market-skimming pricing b. product quality leadership c. maximum current revenue d. market-penetration pricing e. maximum sales growth If a manufacturer of gardening tools wanted to measure the demand curve for its hand trowel, it could use which of the following methods? a. price experiments b. competitive analysis c. BRET analysis d. focus groups e. the Delphi method