Page 4 15. Which of the following BEST describes the "check component of the PDCA cycle? A. Assessing the measurements and evaluating the results against the objectives and specifications B. Implementing the changes on a larger scale, check the results and adjust again if necessary C. Defining and analyzing the problem and identifying the root cause of the problem D. Inspecting and testing products for flaws at the end of the production process E. Devising a potential solution, developing an action plan and systematically implementing the plan 16. Which criticism of marketing involves efforts to determine current and prospective customers' marital status, income, age, sex, race and other characteristics? A. Questionable price gouging B. Misuse of personal information C. Hidden fees D. Consequences of purchase E. Planned obsolescence 17. Which element of the marketing mix consists of all methods used to inform and persuade target customers? A Production B. Product C. Price D. Promotion E Place 18. The four Cs of marketing are: A. Customer, cost, competition and communication B. Customer, cost, convenience and communication C. Customer, convenience, consumer and cost D. Competition, customer, cost and communication E. Convenience, customer, communication and concept 19. Which of the following would be an example of the competitive environment's effect on a marketing strategy? A. A business uses political influence when it sees the impact the proposed government regulation may have on its business. B. Marketing perceives that the emerging middle class in China may present an interesting business opportunity. C. With the growth of social media, a business shifts its marketing mix focus from print ads to social media. D. A real estate developer recognizes an unfilled market need for independent senior living communities in a medium-sized town. E. An airline begins a "first bag flies free" policy in order to gain an edge in the industry 20. In conducting their market research into why people buy certain toothpastes, the manufacturer brings in a small group of consumers to meet with a moderator and solicit their perceptions and opinions on their products What type of market research is the company conducting? A. Observation B. Controlled experiment C Focus Group D. Surveys E. Questionnaires