Part 1: Cultural Analysis

Senior management wants to make sure you're up for this once in a lifetime opportunity. Your manager has requested that you conduct research and provide a strategic brief to the entire sales and marketing team describing China's cultural environment, including what cultural factors influence their business negotiations.

Your creative brief should explore the following topics:

• business etiquette,
• transaction orrelationship focus,
• group orindividual focus,
• communication directness or indirectness (high context vs. low context),
• hierarchical relations or power distance, and
• speed and tempo.