PART $1-$ WRITTEN REPORT $-$ DUE WEEK $11($March $21$st$)$

You will write a $1-2-$page report $($written in sentences and typed$),$ that answers the following questions:

The key item from the line that I will be showing the buyer is: HANDMADE BUTTON NECKLACE

The USP $($Unique Selling Feature$)$ of this product is: $($what makes this garment special?$)$

This item solves my buyers need for: $($What problem$/$need are you solving for the buyer? How does your garment solve this problem$/$need$?)$

The end customer who will buy this item: $($Think customer profile$)$

age, gender, income, occupation, education, marital status and ethnic background

where they live $($geographic area, urban or rural$)$

lifestyles $-$ includes activities, interests and things that are important to that consumer

Why will this end customer buy this product?

Where does this customer shop to buy fashion items? GARAGE BRAND

Which stores would this fashion item be sold in to reach this customer? $($no private labels or stores that manufacture their own product $($ie GAP$)$ Think boutiques $/$ department stores $/$ specialty retailers etc.$)$ It is a good idea to plan a visit to the store and know what other lines are available, and visually know how your line will mix with the others.

What other brands will this garment hang with $($work with$)$ in a retail setting? Explain how your garment will fit in and work for the same customer who buys the lines currently available in the store.

PRICE $-$ what is the retail price of your garment? Explain how your $($$$25)$pricing will fit in with this store.