Part A 1. Contact and set up an interview with a social media leader (advise them that their name, position and e-mail address will be included in the report document). 2. Ask them about how they design, implement and evaluate the success of social media for their organization. 3. Document the interview findings in Part A of the Report (template provided). Part B 1. Leveraging what you have learned from the class and your interview, formulate your own personalized approach to design, implement and evaluate social media campaigns and engagement