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Part A: Shannons brewery currently boasts a customer base of 1 , 7 5 0 customers that frequent the brewhouse on average twice per month

Part A: Shannons brewery currently boasts a customer base of 1,750 customers that frequent the brewhouse on average twice per month and spend $34 per visit. Shannon s current variable cost of goods sold is 50% of sales. The customer retention rate per month is 0.80%, based on data collected from its website and an analysis of credit card receipts. Its current cost of capital for borrowing and investing is about 12% per year, or 1% per month. What is Shannons approximate CLV for its average customer? Compute your answer to the nearest penny. Answer: 1,257.85 apparently

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