Part B (60 marks) Answer all the questions in this section. Question 1 One way to examine e-commerce and its role in the business world is through value chain analysis. Michael Porter introduced the value chain concept in 1985. It consists of a series of activities designed to meet business needs by adding value (or cost) in each phase of the process. Select a specific industry in Malaysia within the Travel and Tourism ecosystem, explain the value chain concepts and how to leverage the value chain for competitive advantage with real and relevant examples. Emphasis should be given on the use and application of IT and/or IS. (An appropriate diagram could be applied to enhance the clarity of your answer). (30 marks)