Part I. Within the last year, have you purchased a product (iMac, iPad, iPhone, iPod, software, etc.) marketed or sold by Apple? If yes, where did they purchase it?

Part II. Consumers can buy Apple products online through its Apple Online Store. If you were to purchase an Apple product from the Apple Online Store (http://store.apple.com/us), (a) identify the channels members as a producer, wholesaler, and/or retailer and (b) classify the channel strategy used by Apple and its channel members as direct or indirect.

Part III. Apple has over 400 Apple Retail Stores, including many in foreign countries. If you were to purchase an Apple product from an Apple Retail Store (www.apple.com/retail), (a) identify the channels members as a producer, wholesaler, and/or retailer and (b) classify the channel strategy used by Apple and its channel members as direct or indirect.

Part IV. Under its Authorized Apple Reseller program, Apple has also established a relationship with Best Buy, the #1 retail electronics chain in the U.S. Each store's layout is organized into departments. The computer department contains Apple hardware and software products and is staffed by Best Buy employees. Assume that Best Buy obtains its entire inventory from Ingram Micro (www.ingrammicro.com), the nation's largest technology product distributor.

If you were to purchase an Apple product from Best Buy (www.bestbuy.com/site/Brands/Apple), (a) identify the channel's members as a producer, wholesaler, and/or retailer and (b) classify the channel strategy used by Apple and its channel members as direct or indirect.

Part V. Under its Authorized Apple Reseller program, Apple has also established a relationship with MacMall, which sells Apple products online, by telephone, through its catalog, and a retail store. If you were to purchase an Apple product from MacMall (www.macmall.com), (a) identify the channels members as a producer, wholesaler, and/or retailer and (b) classify the channel strategy used by Apple and its channel members as direct or indirect.