4 Read each of the following generic factors. Tick the appropriate column in the SWOT table to indicate whether each factor is a strength, weakness, opportunity, or threat. Factors S W 0 T Affordable product Capitalise on product being environmentally friendly Competitors entering the market Customer base seeing the product or service as a fad Distribution only through stores-no local affiliation Distribution through large retail chain Experience in market Good financial position Good management capability Good technical capability Increase sales by improving relationship with local suppliers above competitors Large customer baseLarge customer base Laws prohibiting the use of product on public walkways Legislation introduced resulting in increase in overall cost to buyers Look at setting up customer service base in Australia and improve customer service above that of competitor Manufacturing new and innovative recreation equipment No patent Not Australian made-no shopfront, no local base for customer service, distribution only through retail chains Poor marketing compared with competitors (no website, no customer service centre) Poor promotion (only through catalogues) Poor quality control Positive staff attitude Product quality not as good as competitor Product still in growth phase Reputation-not seen as leader in the market Slowing economyLook at setting up customer service base in Australia and improve customer service above that of competitor Manufacturing new and innovative recreation equipment No patent Not Australian made-no shopfront, no local base for customer service, distribution only through retail chains Poor marketing compared with competitors (no website, no customer service centre) Poor promotion (only through catalogues) Poor quality control Positive staff attitude Product quality not as good as competitor Product still in growth phase Reputation-not seen as leader in the market Slowing economy Strengthen relationship with government to improve safety image of the product or service