Part I.

You will use the 5-stage consumer buying process in table 6.2 and information from section 2.2, "Consumer Behavior" to complete the prompt below.

Choose a costly item/service that you have purchased (car, home, boat, vacation, etc.). Then in a comprehensive paragraph, provide adetailedexplanation of each step in the decision process and what behaviors influenced you in each step.

Part II

Choose one of the following local small businesses provided below and review their website. Then complete the following prompts based on the website.

Paragraph 1: Describe the market segment (or segments) they are focused on and support your opinion. Then, describe their target market(s) and support your opinion.

Paragraph 2: Describe in detail what their marketing mix appears to be based on the website. (NOTE: your responses are your opinion based on what you see in the website. You must support your answer with information you read on the website or that you can infer from what is on the website).

https://www.mc-junk.com

https://www.unlimitedprofessionalservices.com/

http://www.carolinarealtysolutions.co