Part III: TRUE/FALSE (10 total, 1.5 points each) 1. In a viral marketing model, a business directs buyers or potential buyers to another site, and either receives a referral fee per visitor, or a percentage of revenue from the resulting sales. During the Invention Period of e-commerce (1995-2000), the Web policy of most firms was to have a basic static Web site depicting their brands. Since 2000, the demographic profile of Internet users in the U.S. has come to more closely resemble the demographic profile of the country as a whole. Someone who provides hourly, one-on-one consulting services is using a scalable business model. With symmetric key cryptography, the sender and receiver of a message use the same key The ability of a customer to control the use of information that he or she provides to an e-commerce merchant is also known as confidentiality. The ranking process used by Google is completely transparent, so a site looking to boost its position in the rankings will know exactly what it needs to do in order to move up. A Virtual Private Network (VPN) allows a remote user to securely access a network. A Trojan Horse is a virus that is passed strictly from computer to computer, in other words, the computer user has not downloaded or installed anything. Although the precise size of the deep Web is not known, it is estimated to be far larger than the surface Web