Part of this week$$s readings discussed Competitive Advantages, SWOT analysis, Porter$$s five forces, and generic strategies, etc.

Watch the accompanying YouTube video which presents what the creator terms $21$ coolest gadgets. As an owner of a startup company which of the gadgets would you invest in and bring to the market with the belief that it would create a competitive advantage for your company $$ Why did you decide on the gadget?

Which of Porter$$s generic strategies would you use to enter the market for your chosen product? Why do you think it is the best approach?