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PartI Superior - Five - W , a regional manufacturer that makes and markets deluxe recreational camping trailers in states and provinces that surround Lake
PartI
SuperiorFive a regional manufacturer that makes and markets deluxe recreational camping trailers in states and provinces that surround Lake Superior, is looking to grow sales by marketing its trailers to residents of the Desert Southwest, which consists of million people residing in counties spread across Arizona, California, Nevada, New Mexico, and Texas.
The company's vicepresident VP of marketing, Estella Campo found the following facts about the Desert Southwest.
of the region's population were under years old and were years old.
Household size average people per household.
Median annual income in the region was $
of households had annual incomes of $ or more.
of Desert Southwest households actively camped each year.
Camping trailer owners replaced their trailers with new or use one every years.
Estella's marketing strategy for the Desert Southwestlaimed to capture market share of the region's sales by targeting campers years or older who earn incomes of $ or more. Estella planned to price Superior's trailers in this region at $ each.
In the recreational camping trailer industry sold about deluxe trailers in the USpopulation million at an average price of $ Trailer manufacturers earned an average contribution margins of Estella estimated of national trailer sales occurred in the Desert Southwest.
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Estella believes sales in the US recreational camping trailer market will grow by annually from to If it does and NevadaFiveW achieves and maintains its target market share, how many trailers will it sell from through
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