Partners doesn't let superfluous details distract from the most important themes of their case study -- "The Situation", "The Solution", and "The Success". Each one of their case studies, including, is organized into those three categories, with a video at the beginning followed by a few large font, easily skimmable paragraphs.

Best of all, OH Partners puts other case studies on the left side of the page, with highly enticing visuals to ensure a potential consumer can continue perusing the case studies until they're confident in OH Partner's track record. It can be risky to include hurdles to your case studies, but with great risk comes great reward, right? In Infegy's case, is worth the fill-out form information, particularly since their client is such a big name in the automobile industry: Lexus. The PDF case study reads like a compelling news article, including titles like "The Rise of Lexus" and "The Fall of Lexus", colorful pie charts, and real online comments from customers who were unhappy with Lexus' old holiday ads. The PDF is six pages but features big font and plenty of white space, so viewers can easily skim it in only a few minutes.

120. Though "Pizza Huts" are located in posh, air- conditioning premises, they continue to call themselves as "Pizza Huts". This is to take advantage of

121. A ________ is an elaborated version of the idea expressed in consumer terms.

122. Gillette Venus Embrace can best be described as ________, rather than either a

repositioning or a new-to-the-world product.

123. In _____, consumers who initially try the product at no cost are reoffered the product, or a

competitors' product, at slightly reduced prices.

124. ________________ calls for finding 30 to 40 qualified shoppers and questioning them

about brand familiarity and preferences in a specific product category.

125. The ultimate way to test a new consumer product is to put it into full-blown ___________.

126. Your firm has chosen a few representative cities, and the sales force tries to sell the trade on

carrying the product and giving it good shelf exposure. The company puts on a full

advertising and promotion campaign. Total costs exceed Rs.1 million. Your firm has

decided to conduct a ___________________.

127. NPD stands for:

128. Providing a description of a product and its attributes and inviting comment from

consumers is called:

129. What are the two ways that a company can obtain new products?

130. Which of the following is not a potential cause of the failure of a new product?