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Patricia Pepper Rhonee owns a local pizza take-out establishment and competes head to head with Papa Dom's, a multinational chain. Patricia is interested in knowing
Patricia "Pepper" Rhonee owns a local pizza take-out establishment and competes head to head with Papa Dom's, a multinational chain. Patricia is interested in knowing how much her customers value delivery services and also what her market share might be if she decides to offer home delivery in addition to carry out. She had recently read about using conjoint analysis, so she contacted RonPaul Analytics, who ran the following study for her. Attribute Level Utility Attribute Level Utility Price $9.95 1.50 Brand Papa Dom's 0.20 $12.95 0.30 Rhonee's -0.20 $14.95 -0.20 $18.95 -1.60 Delivery Take out -0.68 Home Delivery 0.68 Using the logit model from the tutorial, what is the estimate for market share for Rhonee's Pizza if she offers home delivery for $18.95 vs. Papa Dom's home delivery at $14.95? Patricia "Pepper" Rhonee owns a local pizza take-out establishment and competes head to head with Papa Dom's, a multinational chain. Patricia is interested in knowing how much her customers value delivery services and also what her market share might be if she decides to offer home delivery in addition to carry out. She had recently read about using conjoint analysis, so she contacted RonPaul Analytics, who ran the following study for her. Attribute Level Utility Attribute Level Utility Price $9.95 1.50 Brand Papa Dom's 0.20 $12.95 0.30 Rhonee's -0.20 $14.95 -0.20 $18.95 -1.60 Delivery Take out -0.68 Home Delivery 0.68 Using the logit model from the tutorial, what is the estimate for market share for Rhonee's Pizza if she offers home delivery for $18.95 vs. Papa Dom's home delivery at $14.95
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