Patrick was the head of the operations area, and he was working with the marketing area on developing new products and processes. He complained to the marketing team about the time needed and cost of their marketing research proposal, and said he preferred to look online for the answers he needed. Even though he was correct that he could use secondary data because it already existed and might cost less, what key point was he missing? O Data collected three years ago or more can not be considered accurate with the changes in the market. Secondary data can be expensive in acquiring the rights to use the data. The content may not be as relevant as it needs to be Online research is notoriously unreliable