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Pearly and Waves are two teeth whitening brands. Though Pearly charges more than Waves, both use the same magical ingredient (peroxide) and produce the same
Pearly and Waves are two teeth whitening brands. Though Pearly charges more than Waves, both use the same "magical" ingredient (peroxide) and produce the same result. Most consumers typically opt for Waves. Which of the following is most likely influencing their purchase decision?
Multiple Choice
- Brand depth
- Perceived value
- Brand loyalty
- Product line
- Brand diversification
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