Peloton sells Refurbished Bike for $$995.$ This includes delivery and setup. The Bike Basics, Bike Starter, and Bike Ultimate are priced at $$1,445,$$$1,645,$ and $$1,825,$ respectively. From a product line management perspective, having low and high$-$end product iterations raises likelihood of:

attracting all adopter categories.

extending product life cycle stages.

attracting the wealthiest customers.

generating higher profitability across all product lines.

product cannibalization.