People express airline

1. After reviewing the Cook (1996) Download Cook (1996)article, and any other resources as desired, provide a brief background/history of the airline and identify a core competence that the airline does well (leading to competitive advantages).
2. Please do either (a) or (b) a) Draw on a key finding from Chauradia and colleagues (2021)Links to an external site., and explain its connection to the core competence you identified in Q.1. b) Share/summarize a recent article about your airline and discuss it in terms of the core competence you identified in Q.1

show references and use references in the answer.