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People in this country tend to go to stores several times a week to get what they need rather than making one big trip less
People in this country tend to go to stores several times a week to get what they need rather than making one big trip less frequently. They prefer fresh food products to frozen ones, and they also like to sample food items before purchasing them. They like their homes and places of business to have character, with ornate decorations and vibrant colors.
A US store opens in this country and exhibits the following characteristics. Which of these characteristics will be problematic for the success of the store? Check all that apply.
Two aisles dedicated to frozen dinners and one to fresh food
Live fish
Most products primarily available in bulk
Daily beverage tastings
A simple interior design, with muted colors and nofrills displays
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