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Peoples' political views, social activities and entertainment choices are of no interest to marketers form an important basis for psychographic segmentation are determined by demographics
Peoples' political views, social activities and entertainment choices are of no interest to marketers form an important basis for psychographic segmentation are determined by demographics and geographic location change too quicklfy for marketers to form any usable data
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Operations and Supply Chain Management The Core
Authors: F. Robert Jacobs, Richard Chase
4th edition
978-1259549724, 1259549720, 1259696596, 978-1259696596
