Perception

1. Give three examples (using three different senses) illustrating how a manager can utilize sensory marketing (relating to taste, smell, sight, touch, and/or hearing) to enhance the in-store retail experience.

2. What is selective perception and how do consumers' pre-existing beliefs towards AT and public transport influence their transport decisions.

Using the concept of selective perception, explain the importance of pre-existing beliefs in consumers holding biased opinions about public transport in general.

Learning

3. Explain how an immersive retail experience could lead to increased brand recall and increase overall sales. Relate your answer to the way that associative networks facilitate cognitive learning.

Decision making

4. Using each of the five steps in the decision-making process of a mobile phone purchase is explained and related to Oppo. Explain how Oppo's marketing strategy can capitalize on the decision-making steps of young consumers to increase sales in New Zealand. Provide an example illustrating how Oppo can influence consumers at each step of the decision-making process

Social Influence

5. what are two marketing strategy recommendations regarding ways a manager could use social influence to encourage people to use public transport?