Question
Which type of exposurestrategy( intensive, selective and exclusive distribution) would markers most likely choose for the following products? Give concrete answers a)Ferrari cars b)Kit Kat
Which type of exposurestrategy( intensive, selective and exclusive distribution) would markers most likely choose for the following products? Give concrete answers
a)Ferrari cars b)Kit Kat
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
