PERODUA has introduced the Perodua Bezza Limited Edition at the Malaysia Autoshow 2019 from 11 to 14 April 2019.

Limited to 50 units, the special Bezza was available for booking at the four-day event, and is priced at RM44,890, on-the-road before insurance.

"The Perodua Bezza Limited Edition is all about sporty individuality. With GearUp accessories exclusive to this model, you can now proudly stand out from the crowd in Malaysia's favourite sedan" said Perodua Sales Sdn Bhd managing director Datuk Zahari Hus if.

Based on the Bezza 1.3 Premium X, the Perodua Bezza Limited Edition contrasts its Ivory White paint with a full GearUp body kit finished in matte black with an all-round red lower pinstripe, a matte black rear spoiler, a blacked-out roof and dark grey alloys.

Rounding off its sporty exterior are red door mirror covers and geometric graphics on the bonnet and lower sides.

The interior is accordingly spruced up by the addition of GearUp seatcovers with new red stitching, red air vent surrounds and GearUp coil mats.

"Only 50 units of the Perodua Bezza Limited Edition is produced, and they will only be available for booking at the Malaysia Autoshow 2019, at MAEPS," said Zahari.

The Perodua Bezza has been invariably popular in Malaysia since its 2016 launch, with over 145,000 units sold to date. It is Perodua's first-ever sedan, with an upper body designed entirely in-house.

Perodua has introduced five new GearUp accessories for the Aruz, to complement the first batch of items introduced at the seven-seater SUV's launch last January.

Targeted at those "who want to add a touch of individuality and utility" to their Aruz, the new items are on display and open for booking at the Malaysia Autoshow 2019.

1. Describe the target market profile of the car.

2. What is the market positioning of the car compared to the other Perodua Bezza?

3. Discuss how the company could develop the THREE (3) product levels for the car.

4. What is a suitable pricing method for the car? Explain your answer.