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Personal selling involves an understanding of how to handle objections of potential customers/buyers. Consider a product/service that could be sold through personal selling (through a

Personal selling involves an understanding of how to handle objections of potential customers/buyers. Consider a product/service that could be sold through personal selling (through a sales person).

  1. What objection, query or concern could a consumer have relating to that product/service before purchasing?
  2. How could a salesperson overcome that objection or answer the query or concern effectively for the consumer?

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