Personal selling is an integrated marketing communication tool that takes many forms and can include someone trying to sell you insurance or a new car. In today$$s information$-$rich world, the role of personal selling is more important than ever$$if the context is right. This activity is important because marketers need to understand that personal selling is not right for every product or service.

The goal of this activity is to illustrate how personal selling can be used effectively for the right type of product. See effective personal selling in action at Xui Li Realty in the video that follows.

Click the $$Play button to watch the video. Then, answer the questions that follow.

Access the text alternative for iSeeit!: Understanding Personal Selling. Will open in a new tab or window. Internet connection required.

$5$a$.$ Marco, the owner of the Upcycled Dog, par...

Marco, the owner of the Upcycled Dog, partners up with realtor Xiu Li to search for a brick$-$and$-$mortal space for his business. In this buying situation, personal selling is the most effective selling strategy for all of the following reasons except