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Write a 1 pager recommendation for a product launch to win in the naturals spacein the Dish category. Think about what we learned so far
Write a pager recommendation for a product launch to win in the naturals spacein the Dish category. Think about what we learned so farPs and try to apply thetheory to the practical case. Recommend a product innovation to the hand dish portfolio of Company D winning with naturalsconsumers. What will be your thinking key questions to ask when choosing the right innovation? Describe the segmentation, targeting, who will be your target group and why? differentiation and positioning of your proposition, which will enable you to win vs current players What will be your concept? What pricing strategy are you going to use in order to win with retailers and consumers whilstcreating profit for the company? Please describe your thinking, and try to define your pricing as of the market leader sku, and of the biggest player of the naturals category What will be your chosen channels for distribution and why? What will be your promotion mix you will use to create awareness, and communicate your valueproposition, and reach the right target consumers?
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