PERSUASIVE MESSAGE INTERNAL

Relevant Concepts Persuasive messages Internal messages Sentence structure Verb tense Punctuation Number usage Professional tone Understanding your audience The following internal persuasive message is announcing a company-wide initiative that requires all employees not only to participate, but also to buy in to its importance at all levels within the organization. This message does not employ a professional tone and is unclear. Additionally, the message contains several verb errors (tense and passive voice), number usage errors, grammatical errors, spelling errors, sentence errors (run-on, comma splices, etc.), and style errors

. To: sampsonpe@cob.com

From: gracekc@cob.com

Date: October 12, 20XX

Subject: Diversity Training Proposal

As you know, developing the new diversity policy for CoB Associates is a strategic priority. We have many populations, international and multicultural, fortunately represented here, however having employees with diversity doesnt achieve a culture welcoming to diversity. As an organization, we must make a strategic decision to cultivate associates who have and display cultural intelligence inside and outside our workplace. The following proposal outlines a plan to implement cultural intelligence into our organization in order to transform our associates into global thinkers, which will differentiate us from our competitors. The proposal involves continuing our current diversity programs as well as training all associates to be culturally intelligent (CQ).

As we discussed before, management and hiring practices are not solely responsible for our diversity initiative, though they must do their part. Employees are expected to be culturally intelligent and inclusive as part of our organizational culture. A major part of accomplishing this will take place through CQ training for all associates. The Cultural Intelligence Center will deliver the CQ training. The Cultural Intelligence Center (2016) provides, research-based, innovative solutions for assessing, prediction, and improving performance with and across different cultures. (para. 5). Some of the Cultural Intelligence Centers clients include Bank of America, BMW, Coca-Cola, Google, Harvard University, IBM, Unilever, and the U.S. Department of Homeland Security.

The CQ training for our organization will involve a three hundred sixty degree assessment of each associate. This CQ assessment will provide each associate with a current CQ profile. During the retreat, a member of the Cultural Intelligence Centers team will lead the members of our organization through understanding their results and the importance of developing CQ. All associates being introduced to cultural intelligence and ongoing CQ training, cultural expectation of integration will set and provides the tool necessary to accomplish this.

In all, this approach will create culturally intelligent associates who differentiate themselves and our organization from the competition. By placing a strategic focus on creating an organization with high CQ, we will truly create a transformation in CoB Associates. All people in our organization must develop their CQ so we can continue our current diversity efforts and achieve the diversity goal.

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