PESO Scavenger Hunt

Step 1- Choose a hospitality, tourism, food & beverage or events company. You may use the same company that you selected for the Mission Statement Critique assignment, or you can select another company. Please make sure that you can complete the assignment with the company that you have chosen. (Ensure you can find samples with the company you havechosen)

Step 2- Provide a short introduction paragraph (seventy words) summary about the company.

Step 3- Using the PESO model, find 4 examples of the following social media marketing tactics used by the company that you have selected (all examples must be from the same company). Ensure you have an example of one for each category of PESO

Step 4- Select 4 from the examples using the list below (Remember there should be one of eachPESO -paid, earned, shared, owned) :

• BlogSite
• PromotionalVideo
• CommunityService
• EmployeeStory
• Podcast
• Contest
• InfluencerMarketing
• WebchatTool
• Guest/ User Review -Positive
• ViralPost
• SponsoredContent
• Twitter
• Survey
• Instagram
• Website
• WelcomeVideo
• Digital Newsletter Step 5-

You must provide a short description for each and provide a working links (website URLS) of each item selected. You must state whether it is an example of PAID, EARNED, SHARED or OWNED.

Step 6 - Provide a short conclusion paragraph (one hundred and fifty words) stating how effective you think the tactics are for the company you have selected. If there is another PESO tactic they should consider, state this in your conclusion.