Pessonnel seling entails intereocting with customersand potential customers face to face with the goal of getting them purchase your product or service. Sales people are good listnen, ithey are in louch with customers most of the time. Sales peopie are the ambassadors of the firm, they are the ears, eyes and voice of the buainess organczation and customera. They reperesent eustomien and the firm as they answer customen questions on a regular basis while in the fleld of as inside sales person in the organization. The role of the sales porsch is to idently customer needs whan intereacting with customen and potential customers. This can be achieved when the sales perton changes fis role of seling to tenching seling and teaching enables sales people lo kiow cutiomer needs and satisfy such needs, this is also part of market research. The seling process starts with the sales person selling himself first and foremost. then the organization and the product or service. Understandingthe principles of selling is astental for bicceming products if is also important to know the target market and their profile. Adequato preparation is necesalary belore a presontation. Do your home work on those you act presenting to, what the situation demands person to talor his presentation to the needs of the of answer of the customer.A good sales penson does not pet discouraged by objections, he uses objoctions as a learing point end furrs it ints an advantage Sales people must not only know how to use technology in salos, but must be up to dale. It is important to offer effective and postive ahar salos customer service, PhGE 336 . Faam work is neccesary between the marketing department, sales and customer service departments. Each of these functional departments should coliaborate to enaelie outilide, inaide saliat and customer service departments know what the problems each of them encounters. Team work is vital. QUESTINONS