Peter outlines his approach and satisfaction to his job by saying "The thing is, Bob, it's not that I'm lazy, It's that I just don't care." In contrast Southwest Airlines has been a maverick in the airline and Customer Service industries. They set themselves apart every single day by delivering our Customers to the places, events, and People that are most important to them. This reason for being is encompassed in our defining statement -- our Purpose: To connect People to what's important in their lives through friendly, reliable, and low-cost air travel. They created this video to bring their purpose to life through snapshots of interactions that employees have had with customers. These seemingly everyday situations demonstrate how Southwest employees go above and beyond to connect people to what's important in their lives.

Video 3: https://youtu.be/cgg9byUy-V4

Video 4: https://youtu.be/eGxMf88I5g4

 

1. How can managers and organizations foster positive involvement and instill positive attitudes in their employees?

2. What are the dimensions of job satisfaction? Does peter exhibit any of these traits?

3. As a manager, how would you foster the attitudes exhibited in the Southwest video?