P&G Japan: The SK-II Globalization Project

1. What factors do you need to consider before deciding what to recommend in your presentation to the GLT? What kind of analysis will you need to do in preparing for that meeting?
2. Does SK-II have the potential to become a global brand? Why or why not?

Considerations: why so successful in Japan, why could it sell for $120/bottle, what's the business model, can this model be transferred.

1. Which of the three market options should Paolo DeCesare recommend to the GLT? What benefits do you expect to gain? What risks do you see? Pros and cons?
2. What strategy do you propose for implementing your recommendation? What support and/or resistance do you expect?
3. What is the impact of on-going and planned organizational change and culture on P&G and specifically the SK-II project?
4. What does this case tell us about the role of innovation in a large company culture such as P&G?