Philips Healthcare: Marketing the HealthSuite Digital Platform

https://www.hbs.edu/faculty/Pages/item.aspx?num=49210

https://aws.amazon.com/solutions/case-studies/philips-healthsuite-digital-platform-case-study/

https://www.thecasesolutions.com/philips-healthcare-marketing-the-health-suite-digital-platform-149704

https://caseism.com/philips-healthcare-marketing-health-suite-digital-platform-125941

• Describe the emerging environment for medicine in the US. How did the ACA attempt to change the healthcare industry?
• What are the new opportunities and challenges in this changing landscape for a firm like Philips?
• Is the HSDP a multi-sided digital platform? Are there network effects?