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Philips versus Matsushita case study. 1 . What international business strategy did Philips and Matsushita adopt respectively? 2 . What were the characteristics of the

Philips versus Matsushita case study.

1 .

What international business strategy did Philips and Matsushita adopt respectively?

2 .

What were the characteristics of the organizational structure and corporate culture that corresponded to these respective international business strategies?

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