Phil's Army Surplus calculator business was going great guns -- especially the newest models with exclusive camouflage color schemes. Phil sold the calculators from his own dedicated web site: Phil- the-bill.com and had consistent sales of 700 units per week. The calculators sold for $40 earning Phil a margin of 42% percent. He also sold the calculators for the same price through an online department store, BigMuddy.com BigMuddy earns a 19% commission on sales resulting from clickthroughs originating from BigMuddy. The latter accounts for 19% of total unit sales and somewhat less of dollar sales after commissions were paid. If Phil offers an electronic coupon for 10% off the price of sales through BigMuddy and BigMuddy's dollar margins remain unchanged, what unit increase will be required to increase weekly contribution dollars from BigMuddy sales by 25%? Assume zero cannibalization. 273 is INCORRECT. PS2 1 2 3 4 5 6 RETRY SHOW ME EXIT CALCULATED VARIABLES: lift = 0.426 (42.6%) incsales = 298 Phil's Army Surplus calculator business was going great guns -- especially the newest models with exclusive camouflage color schemes. Phil sold the calculators from his own dedicated web site: Phil- the-bill.com and had consistent sales of 700 units per week. The calculators sold for $40 earning Phil a margin of 42% percent. He also sold the calculators for the same price through an online department store, BigMuddy.com BigMuddy earns a 19% commission on sales resulting from clickthroughs originating from BigMuddy. The latter accounts for 19% of total unit sales and somewhat less of dollar sales after commissions were paid. If Phil offers an electronic coupon for 10% off the price of sales through BigMuddy and BigMuddy's dollar margins remain unchanged, what unit increase will be required to increase weekly contribution dollars from BigMuddy sales by 25%? Assume zero cannibalization. 273 is INCORRECT. PS2 1 2 3 4 5 6 RETRY SHOW ME EXIT CALCULATED VARIABLES: lift = 0.426 (42.6%) incsales = 298