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Pick a brand. Identify all its brand elements and assess their ability to contribute to brand equity according to the choice criteria identified in this
Pick a brand. Identify all its brand elements and assess their ability to contribute to brand equity according to the choice criteria identified in this chapter.
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Once youve chosen a brand analyze its brand elements for the six key criteria Adapta...
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
